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"And it seems that it''s saying here, ''If you smoke these cigarettes, you will be cool.'' cupidocigars Right?" The female executive argues, "The problem is ...," but she is cut off by another teenager who states, "One third of the people who smoke your product will die ..." The screen frames the male executive cupidocigars as he glibly protests, "One hundred percent of the people are eventually going to die." The male tobacco company executive responds, "One of the things we have found is, the reason that kids smoke really doesn''t have anything to do with advertising.""Then how come you guys spend fifteen million dollars worth of advertising a year if it doesn''t do anything?" retorts one of the teens."It''s not advertising that does it," objects the female executive."If I was 15 years old, I would want to be cool," says one of the teenagers as he holds up a print ad depicting a sophisticated, glamorous woman. "And it seems that it''s saying here, ''If you smoke these cigarettes, you will be cool.'' cupidocigars Right?" The female executive argues, "The problem is ...," but she is cut off by another teenager who states, "One third of the people who smoke your product will die ..." The screen frames the male executive cupidocigars as he glibly protests, "One hundred percent of the people are eventually going to die." CONCLUSIONAs research progresses in the field of prenatal smoking cessation, demonstration of an improvement in birth outcomes as a consequence of a systematic cessation program has become an important study objective (Floyd et al., 1993). Smoking during pregnancy is a behavior that needs to be addressed to help ensure the health and survival of newborns. The argument for adoption of cessation programs that involve brief counseling along with self-help material tailored for the pregnant woman is supported by researchers who have found significant evidence of their effectiveness. The application of various intervention methods has been shown to be more effective than routine advice given during prenatal care visits and brief, individual counseling has been shown to have long-term effects (Hakansson et al., 1999). The Robert Wood Johnson Foundation found that brief counseling of 5-10 minutes was effective and that more intensive counseling had not been found reliably to improve effectiveness. Furthermore, brief counseling of 5 to 10 minutes increases validated cessation by 70% in pregnant cupidocigars smokers (Mullen, 1999). The average time spent with the women who completed the Healthy Start smoking cessation program was approximately five hours over a mean period of 159 days (from enrollment to delivery). Consistent with the other findings, these brief counseling sessions coupled with the use of the self-help manual proved to be adequate in altering the smoking behavior of the women enrolled. The effects of intervention have been reported and confirmed by multiple studies. One effect of intervention may be to move up cessation earlier than it would have occurred in the absence of intervention. Other positive effects include continued abstinence after the birth and significant reduction in the amount of cigarettes smoked by women who are unable to stop completely (Mullen, 1999). Although the data used in this study did not contain information regarding the smoking status of the mother beyond delivery, the women were noted to report fewer cigarettes at the exit of the study, in addition to the greatest change in the number of cigarettes smoked when compared to women who did not complete the program. cupidocigars Moreover, we can postulate that cessation was implemented cupidocigars earlier than it would have been, had the intervention not taken place. CLICK HERE to view the selection of the most dependable and reputable cigar and tobacco retailers on the internet! 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