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That''s not the only way the regulatory legislation backed by Philip Morris might have bad health effects, say Sullum and other critics. "It gives FDA the authority to nix safer tobacco products and claims about safer tobacco products if the FDA decides that it''s on balance bad for public health," Sullum says. "You could have a product that is safer and better for nickscigar the individual smoker, so for any given smoker it would be an improvement for them, but the argument is that smokers who might have quit will switch to the safer products, and there might be new smokers who think it''s safer, and on balance you''re going to have more morbidity and mortality. The bill seems to empower FDA, rather than the consumer, to make that determination."

That''s not the only way the regulatory legislation backed by Philip Morris might have bad health effects, say Sullum and other critics. "It gives FDA the authority to nix safer tobacco products and claims about safer tobacco products if the FDA decides that it''s on balance bad for public health," Sullum says. "You could have a product that is safer and better for nickscigar the individual smoker, so for any given smoker it would be an improvement for them, but the argument is that smokers who might have quit will switch to the safer products, and there might be new smokers who think it''s safer, and on balance you''re going to have more morbidity and mortality. The bill seems to empower FDA, rather than the consumer, to make that determination."

The ads hit June issues of TV Guide, Maxim and Rolling Stone and eventually will run in Entertainment Weekly, Spin, Sports illustrated, Sporting News, Hot Rod, Guns & Ammo and others.Additional executions will follow, some likely employing humor, in keeping nickscigar with previous black-and-white No Bull campaigns that featured UFOs, hell-raising bikers and, in one notorious instance, a man with his head literally up his rear end. The campaign will be multi-faceted and will be incorporated into the Winston Racing Nation tie-in nickscigar with the Nascar Craftsman Truck and Busch car racing series. Spending was not disclosed, but RJR ponied up $54.9 million behind Winston last year.

CLICK HERE to view the selection of the most dependable and reputable cigar and tobacco retailers on the internet! Or talk to one of our very own cigar afficionados and find the perfect assortment of fine tobaccos for your personal collection.